01 | Walk the property
I want to see the house before we start making plans. We talk about its condition, strengths and your timing.
02 | Decide what matters
Paint, flooring, repairs, furniture, inspections, and staging all deserve a closer look. So does what you shouldn’t spend money on.
03 | Understand the market
Recent sales are part of the equation. We also look at current competition, market conditions, buyer response and where your property fits within Rochester.
04 | Prepare and present
We plan photography, video, floor plans, listing copy and print and digital marketing around your property. Staging recommendations help buyers understand how the home lives. (Print is not dead, people.)
05 | Price and position
We choose a price that reflects the property and its competition, then watch how buyers respond. I explain the tradeoffs so you can make an informed decision. Many times multiple market evaluations are needed due to the length of time I work with clients. It could be 6 to 12 months of visiting and working before we actually go to market.
06 | Negotiate and close
I help you work through offers, inspections, appraisal, contingencies and the details between acceptance and closing.
Your selling plan
No sugar-coated pricing
I’m not going to buy your listing with a price.
Sometimes the number you want and the number the market supports are the same. Sometimes they aren’t. My job is to explain what I’m seeing and help you decide how to proceed.
Some homes require a different level of marketing
Custom construction, acreage, privacy and distinctive amenities deserve careful pricing and presentation. My experience representing higher-end and executive homes throughout Rochester helps me identify the details buyers need to understand.
Luxury isn’t simply a price point. It is a feeling.
Sometimes selling is only half the move
Moving Up
Need more space or planning to build? We work through financing conversations, sale timing and the logistics of buying and selling.
Right-Sizing
A villa, condo, one-level home or less maintenance may be the next step. I help you compare options while preparing the home you’re leaving behind.
How Rami Works
